A reimagining of the iconic ITV visual identity, dubbed ‘Prident’ for pride month 2021
1 JUNE 2021 marks both the start of Pride Month globally and the launch of the latest artistic collaboration for a new ITV ident, a creative project this month dedicated specifically to LGBTQ+ produced artwork. Wolski, a contemporary fine artist whose creations are rarely exhibited, was approached to submit a proposal for the broadcaster based on his unique illustrative style and reputation for supporting LGBTQ+ charities. The process involved sourcing a collaborator to co-cr
